Market acceptance of cloud computing in Gaza IT market : an analysis of market structure and price models

Other Title(s)

القبول السوقي للحوسبة السحابية في سوق غزة لتكنولوجيا المعلومات : تحليل نماذج السوق و نماذج السعر

Dissertant

Abu Daqqah, Fatin Ahmad Khidr

Thesis advisor

Ashur, Yusuf Husayn Mahmud

Comitee Members

al-Habel, Wasim Ismail
Hammudah, Yusuf al-Abd

University

Islamic University

Faculty

Faculty of Commerce

Department

Department of Business Administration

University Country

Palestine (Gaza Strip)

Degree

Master

Degree Date

2015

English Abstract

As an emerging technology and business paradigm, Cloud Computing embeds fairly large amount of unexplored fields, from technological definition to business models.

While the market of Cloud Computing is expected to expand in the near future, few studies of the actual market acceptance of the Cloud Computing services are done.

This thesis aims to study the current and future market acceptance of Cloud Computing regarding the choice of the users and potential users for market structure and price model, in light of service homogeneity and usage frequency of the IT services in Gaza IT market.

The study used the descriptive analytical method and utilized both primary and secondary sources for data collection.

The study population is included employees at Information technology and communication companies in the Gaza that registered with PITA.

61 of the 70 distributed questionnaires have been retrieved, forming a recovery percentage of 87.4%.

The results showed that there is a significant relation between (service homogeneity, usage frequency) of IT service and Market structure of cloud computing at significance level α = 0.05.

Also the results showed that there is a significant correlation between price model and usage frequency of IT services at significance level α = 0.05.

In addition, the findings stated that there is no significant correlation between Service homogeneity of IT service and price model at significance level α = 0.05.

The research recommended that the IT companies should adopt Cloud Computing technology in its operations, which is an attractive technological and economic option to the companies

Main Subjects

Economy and Commerce

Topics

No. of Pages

132

Table of Contents

Table of contents.

Abstract.

Abstract in Arabic.

Chapter One : General introduction.

Chapter Two : Term definitions and classification.

Chapter Three : Theoretical groundwork and frameworks.

Chapter Four : Methodology.

Chapter Five : Research analysis and findings.

References.

Chapter six : .

American Psychological Association (APA)

Abu Daqqah, Fatin Ahmad Khidr. (2015). Market acceptance of cloud computing in Gaza IT market : an analysis of market structure and price models. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-610964

Modern Language Association (MLA)

Abu Daqqah, Fatin Ahmad Khidr. Market acceptance of cloud computing in Gaza IT market : an analysis of market structure and price models. (Master's theses Theses and Dissertations Master). Islamic University. (2015).
https://search.emarefa.net/detail/BIM-610964

American Medical Association (AMA)

Abu Daqqah, Fatin Ahmad Khidr. (2015). Market acceptance of cloud computing in Gaza IT market : an analysis of market structure and price models. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-610964

Language

English

Data Type

Arab Theses

Record ID

BIM-610964