The impact of social networking sites on students performance at King Saud University

Abstract EN

The purpose of this study is to gain a deep understanding of the social networking and their roles, understanding the impact of social networking sites on education, finding out the pros and cons of social networking sites regarding student’s academic achievement and examining the effectiveness of these social tools in knowledge sharing and general awareness of student communities.

This paper examines the effect of Social Networking on College student in King Saud University through a survey conducted among a representative sample of students (n=400).

The paper uses both qualitative and quantitative approaches for research methodology.

(71%) of students agreed on the fact that Social Networking Sites can be beneficial for their studies.

It is also found that there is significant relationship between: - Frequency of using Social Networking Sites and Student performance, - Using Social Networking Sites and Student performance based on Gender, - Using Social Networking Sites by educators and Student performance, - Attitude of student toward Social Networking Sites as effective education tool and student performance.