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Critical factors affecting the desire to shop online in urban Morocco
Dissertant
Thesis advisor
University
Al Akhawayn University
Faculty
The School of Business Administration
University Country
Morocco
Degree
Master
Degree Date
2008
English Abstract
An exploratory study was performed in Morocco and more precisely in the cities of Rabat and Casablanca.
In this study, customer’s intentions and willingness to buy online was examined against four groups of factors varying from demographic factors, security and trust related factors, Internet perception and experience factors to finally factors related to the company and its products related factors.
Four models based on Logistic Regression were conducted during this research.
Results of the tests demonstrated that the customers ’ desire to purchase online is explained by age, education, trust, security, ease of use, the perception of internet potentiality, time spent and frequency of usage factors.
Based on the results of this study, online vendors can dispose on guidelines allowing them to better understand the potential online customers and their intentions, and at the same time customers had the chance to express their needs regarding Ecommerce in general.
Future research could be directed toward improving the research tools that were used in this study and exploring more factors influencing the online customers ’purchasing intentions in Morocco.
Main Subjects
Business Administration
Marketing
Topics
No. of Pages
57
Table of Contents
Table of contents.
Abstract.
Chapter One : Introduction.
Chapter Two : Literature review.
Chapter Three : Conceptual framework.
Chapter Four : Research methodology.
Chapter Five : Results and discussion.
Chapter Six : Conclusion and recommendation.
References.
American Psychological Association (APA)
Eddaoudi, Badr. (2008). Critical factors affecting the desire to shop online in urban Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-626562
Modern Language Association (MLA)
Eddaoudi, Badr. Critical factors affecting the desire to shop online in urban Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (2008).
https://search.emarefa.net/detail/BIM-626562
American Medical Association (AMA)
Eddaoudi, Badr. (2008). Critical factors affecting the desire to shop online in urban Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-626562
Language
English
Data Type
Arab Theses
Record ID
BIM-626562