Final project : strategic plan for maghrebail for the period 2006 2011
Dissertant
Thesis advisor
University
Al Akhawayn University
Faculty
The School of Business Administration
University Country
Morocco
Degree
Master
Degree Date
2005
English Abstract
Moroccan leasing market is a competitive market gathering eight leasing companies* for a total production of 6,444,352,000 dhs in 2004^.
Moroccan leasing companies are currently presenting the same products and “market shares war” is mainly based on prices (lowest rentals proposed to customers).
In order to avoid the ongoing process of margins decrease and to win market shares, Moroccan leasing companies have to build new competitive advantages relying on strategic plans that will include new tools.
Maghrebail, a player in Moroccan leasing market, is facing the same challenge.
Indeed, the company that ranked at the top during 1987-1997^ has lost its leadership, meanwhile competitors are wirming market shares and the growth rate of the entire leasing market is increasing'^.
Even if Maghrebail’s financial indexes (return on equity, debt ratios, etc) show that the company still has a good financial health^ the status quo will negatively affect these financial performances in the future.
Therefore, this work will try to define a strategic plan for Maghrebail for the period running from 2006 to 2011 in order to develop a competitive advantage over its competitors and recover its past leadership.
For this purpose, the project benchmark will be a Belgian leasing company model, which is Ing Lease Belgium.
The first part of this work starts by presenting the literature review related to the subject, the second one deals with the secondary data, and the third part focuses on the research methodology and will be a diagnosis of Maghrebail's internal and external enviroimient.
The last part will present the findings by defining the strategic plan for the Moroccan leasing company relying on three axioms: strategies for network development, for products development and for a new internal organization.
Main Subjects
No. of Pages
90
Table of Contents
Table of contents.
Abstract.
Chapter One : Strategic plan
Chapter Two : Benchmarking
Chapter Three : Competitive advantage.
Chapter Four : Strategic analysis.
Chapter Five : Introduction to leasing concepts and to Moroccan leasing market.
Chapter Six : Presentation of maghrebail.
Chapter Seven : Presentation of the international benchmark : ing lease Belgium.
Chapter Eight : Ing lease Belgium products.
Chapter Nine : Benchmark studies.
Chapter Ten : Primary data.
Chapter Eleven : SWOT analysis applied to maghrebail.
Chapter Twelve : Porter's model applied to maghrebail.
Chapter Thirteen : BCG matrix applied to maghrebail.
Chapter Fourteen : Strategy for network development.
Chapter Fifteenth : Strategy for products development.
Chapter Sixteen : Strategy for a new internal organization of maghrebail.
Conclusion.
References.
American Psychological Association (APA)
Qadduri, Anis. (2005). Final project : strategic plan for maghrebail for the period 2006 2011. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-628375
Modern Language Association (MLA)
Qadduri, Anis. Final project : strategic plan for maghrebail for the period 2006 2011. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (2005).
https://search.emarefa.net/detail/BIM-628375
American Medical Association (AMA)
Qadduri, Anis. (2005). Final project : strategic plan for maghrebail for the period 2006 2011. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-628375
Language
English
Data Type
Arab Theses
Record ID
BIM-628375
