Qualifying exam : learning within the Moroccan tourism supply chain

Dissertant

Mtalsi, Abd al-Karim Mizyan

University

Al Akhawayn University

Faculty

The School of Business Administration

University Country

Morocco

Degree

Master

Degree Date

2007

English Abstract

The Moroccan government seemed to have focused a lot on the tourism sector in recent years.

Unfortunately, these "efforts ” to promote this sector did not pay the expected dividends.

In this project, I have adopted a micro/operations approach to tackle the problems related to the Moroccan tourism sector.

This approach is intended to overcome the “short-termism ” related to the current approach adopted by the Moroccan government.

An ethnographic research consisting mainly of case snippets, observations and interviews was followed.

The results show that there is no learning taking place in the Moroccan tourism supply chain.

Even worse, there is evidence of negative learning from service providers.

The consequences of this poor supply chain learning were demonstrated to be devastating and far reaching.

The solution seems to be found in supply chain learning.

In other terms, unless supply chain learning starts to take place at the industry and society levels, it is impossible to improve Moroccan service provision.

Main Subjects

Business Administration

No. of Pages

65

Table of Contents

• APA
• MLA
• AMA

Language

English

Data Type

Arab Theses

Record ID

BIM-628795