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Qualifying exam : learning within the Moroccan tourism supply chain
Dissertant
University
Al Akhawayn University
Faculty
The School of Business Administration
University Country
Morocco
Degree
Master
Degree Date
2007
English Abstract
The Moroccan government seemed to have focused a lot on the tourism sector in recent years.
Unfortunately, these "efforts ” to promote this sector did not pay the expected dividends.
In this project, I have adopted a micro/operations approach to tackle the problems related to the Moroccan tourism sector.
This approach is intended to overcome the “short-termism ” related to the current approach adopted by the Moroccan government.
An ethnographic research consisting mainly of case snippets, observations and interviews was followed.
The results show that there is no learning taking place in the Moroccan tourism supply chain.
Even worse, there is evidence of negative learning from service providers.
The consequences of this poor supply chain learning were demonstrated to be devastating and far reaching.
The solution seems to be found in supply chain learning.
In other terms, unless supply chain learning starts to take place at the industry and society levels, it is impossible to improve Moroccan service provision.
Main Subjects
No. of Pages
65
Table of Contents
Table of contents.
Abstract.
[Chapter One] : Introduction.
[Chapter Two] : Overview of the moroccan tourism sector.
[Chapter Three] : Literature review.
[Chapter Four] : Methodology.
[Chapter Five] : Data analysis.
[Chapter Six] : Conclusion.
References.
American Psychological Association (APA)
Mtalsi, Abd al-Karim Mizyan. (2007). Qualifying exam : learning within the Moroccan tourism supply chain. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-628795
Modern Language Association (MLA)
Mtalsi, Abd al-Karim Mizyan. Qualifying exam : learning within the Moroccan tourism supply chain. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (2007).
https://search.emarefa.net/detail/BIM-628795
American Medical Association (AMA)
Mtalsi, Abd al-Karim Mizyan. (2007). Qualifying exam : learning within the Moroccan tourism supply chain. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-628795
Language
English
Data Type
Arab Theses
Record ID
BIM-628795