Consumer behavior toward luxury consumption in Morocco
Dissertant
Thesis advisor
University
Al Akhawayn University
Faculty
The School of Business Administration
University Country
Morocco
Degree
Master
English Abstract
The present paper identifies the main buyers of luxury goods in Morocco.
These buyers are mainly young, female, and high income individuals, perceiving themselves as being wealthier than their neighbors.
Furthermore, the research paper shows that conspicuousness and uniqueness are the motives behind luxury consumption in Morocco.
In addition, the study shows that Moroccans intention to buy luxury goods is influenced by the product’s price, brand name, and service.
Finally, the research shows that Moroccans are influenced by different types of media when intending to buy luxury goods.
Main Subjects
Topics
No. of Pages
79
Table of Contents
Table of contents.
Abstract.
Chapter One : Introduction.
Chapter Two : Purpose of the study.
Chapter Three : Literature review.
Chapter Four : Research questions.
Chapter Five : Hypotheses.
Chapter Six : Illustration of the hypothesized model.
Chapter Seven : Research methodology.
Chapter Eight : Results of the research.
Chapter Nine : Goodness of fit.
Chapter Ten : Discussion of the findings and managerial implications.
Chapter Eleven : Conclusion.
References.
American Psychological Association (APA)
Benchekroun, Fatin Taoudi. Consumer behavior toward luxury consumption in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-629463
Modern Language Association (MLA)
Benchekroun, Fatin Taoudi. Consumer behavior toward luxury consumption in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University.
https://search.emarefa.net/detail/BIM-629463
American Medical Association (AMA)
Benchekroun, Fatin Taoudi. Consumer behavior toward luxury consumption in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-629463
Language
English
Data Type
Arab Theses
Record ID
BIM-629463
