New media investment in teaching and learning : opportunities and challenges

Abstract EN

Technological advances in America and Western Europe, primarily the development of satellites, computers and digitalization of space bands are fueling globalization thus raising fresh challenges for public and private sector managers who include mass media in their communication strategies.

Therefore, New Media or Internet-based social media such as Twitter, Facebook, and YouTube play a visible role in many of Learning and Teaching manners, especially for foreign audiences experiencing the global digital wave vicariously through real-time Twitter feeds or YouTube videos posted to Facebook pages..

Some major questions may rise from that issue like: How could we surpass the digital divide separating the twosides of the world? What impact could new media have on our tutors and learners? What about knowledge electronic safety and hacking? What opportunities or challenges may tutors and learners face to transpose and acquire knowledge through New Media? Are they promoting or harming scientific research investment?