خدمات الإنترنت و دورها في زيادة فعالية مزيج الاتصال التسويقي للمؤسسة

Abstract EN

The Internet offers many applications and services that can be used to improve the effectiveness of marketing communication.

This is mainly through the adequate integration of both traditional marketing communications and Internet marketing communications.

We will try in this paper to present applications of the marketing communication mixture through the Internet, and the possible competitive advantages realized by market companies in general and Algerian companies in particular thanks to these applications.