استخدام البرمجة الخطية في تعظيم الأرباح بالتطبيق على شركة مدني للصناعات الغذائية بالسودان

Abstract EN

This research tackles the use of linear programming to get the maximum possible profit for Medani Products Company for Food Industries, Sudan, and in accordance with the limitations of production inputs.

The analyzed data was taken from the products of mentioned company for the year 2008 with reference to the production of five soft drinks Pepsi Cola, Apple Miranda, Orange Miranda, blueberry Miranda and strawberry Miranda.

Descriptive analytical method was adopted using the SPSS and LINDO programs.

The most important findings were that if the company needs to maximize its income, according to the plan it should produce only three brands of soft drinks, which are Pepsi Cola, Orange Miranda and blueberry Miranda.

And that the plan followed by the company in the production was not optimal to obtain the biggest possible profit.

The important recommendation is that the Company should adopt the method of linear programming in its production plans using the Sensitivity Analysis of the model for the changes that occur to its components.