Study of the loyalty determinants impact on the loyalty of the Algerian consumer : a study of the Volkswagen foundation for cars products in Algeria
Joint Authors
Source
Revue de Gestion et d’Économie.
Issue
Vol. 4, Issue 1 (30 Jun. 2016), pp.77-97, 21 p.
Publisher
Publication Date
2016-06-30
Country of Publication
Morocco
No. of Pages
21
Main Subjects
Abstract EN
We have tried in this article to treat one of the most modern marketing concepts which is "loyalty behavior"; where we tried to study the impact of the determinants of loyalty (attitudes, frequent purchase, customers satisfaction, cognitive economy, the global quality, the change costs) on the loyalty of the Algerian consumer, a field study for Volkswagen Foundation, in Algeria.
For this purpose, we tackled the concept of the loyalty, as its most important approaches and its account methods in order to permit us to study the impact of these determinants on the loyalty behavior of the Algerian consumer in the cars market especially the German brand Volkswagen for cars and its affiliated brands.
So, we have to resort to a field study when we meet the customers of German brand Volkswagen in four different regions of Algeria: Tlemcen, Algiers, M'sila and Setif.
Abstract FRE
Cet article consiste à traiter un thème de plus en plus l’écho, ci-jours ci, dans le domaine du Marketing moderne, qui est « Le comportement de fidélité ».
A partir de cet article, nous avons tenté d’étudier les déterminants de la fidélité (les attitudes, le ré-achat, la satisfaction client, l’économie cognitive, les couts de changements) sur la fidélité du consommateur Algérien – étude empirique sur la société Volkswagen en Algérie-.
Afin d’atteindre les objectifs de notre recherche, nous avons abordé, en premier lieu, le concept de fidélité ainsi que les approches et ses déterminants qui le cadrent pour étudier l’effet de ces déterminants sur le comportement du consommateur Algérien dans le marché automobile et surtout les véhicule de la marque Volkswagen, dans quatre région déférent ; Tlemcen, Alger, M’sila, Sitif.
American Psychological Association (APA)
Murad, Sharif& Mir, Ahmad. 2016. Study of the loyalty determinants impact on the loyalty of the Algerian consumer : a study of the Volkswagen foundation for cars products in Algeria. Revue de Gestion et d’Économie.،Vol. 4, no. 1, pp.77-97.
https://search.emarefa.net/detail/BIM-689253
Modern Language Association (MLA)
Murad, Sharif& Mir, Ahmad. Study of the loyalty determinants impact on the loyalty of the Algerian consumer : a study of the Volkswagen foundation for cars products in Algeria. Revue de Gestion et d’Économie. Vol. 4, no. 1 (2016), pp.77-97.
https://search.emarefa.net/detail/BIM-689253
American Medical Association (AMA)
Murad, Sharif& Mir, Ahmad. Study of the loyalty determinants impact on the loyalty of the Algerian consumer : a study of the Volkswagen foundation for cars products in Algeria. Revue de Gestion et d’Économie.. 2016. Vol. 4, no. 1, pp.77-97.
https://search.emarefa.net/detail/BIM-689253
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 95-97
Record ID
BIM-689253
