A sociolinguistic study of shop signs in Jordan : opinions and attitudes
Other Title(s)
دراسة لغوية اجتماعية لأسماء المحال التجارية في الأردن : آراء و اتجاهات
Dissertant
Thesis advisor
Comitee Members
al-Qaddah, Mahmud
al-Sadun, Sabbar Sultan
University
Middle East University
Faculty
Faculty of Arts and Sciences
Department
Department of English
University Country
Jordan
Degree
Master
Degree Date
2013
English Abstract
This study aimed at investigating the languages used in shop signs in Amman, Jordan from a sociolinguistic perspective.
In order to achieve the objective of the study, the researcher posed three questions concerning language choice, attitudes towards the languages used and the factors that influenced language choice.
This study was conducted on shop signs in three different areas in Amman, Jordan, namely, Al-Wehdat Camp, Sweifieh and Jabal Al- Hussein, and the number of shop signs totaled about 680.
The sample was selected purposively and it included 90 participants who responded to a three-section sociolinguistic questionnaire.
The language questionnaire was originally delivered to 100 participants.
However, only 90 forms were filled out and returned.
The language questionnaire was validated by a panel of experts in the fields of applied linguistics and sociolinguistics.
The reliability of the questionnaire was obtained via calculating Cronbach's alpha and it was 0.836.
Results show that there are two main categories of shop signs regarding the languages used in them; namely, monolingual or bilingual signs.
Results also show that foreign names in shop signs are increasingly used by shop owners.
In addition, there is a strong relation between prestige and commercial interests to adopt foreign names.
The researcher suggested several ideas for further research like conducting similar studies on shop signs in other cities and towns of Jordan such as Salt, Jerash and Zarqa.
Main Subjects
Languages & Comparative Literature
No. of Pages
96
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Introduction.
Chapter Two : Review of literature.
Chapter Three : Method and procedures.
Chapter Four : Findings of the study.
Chapter Five : Discussion, conclusions and recommendations.
References.
American Psychological Association (APA)
Mansur, Ahmad Jamal. (2013). A sociolinguistic study of shop signs in Jordan : opinions and attitudes. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-691431
Modern Language Association (MLA)
Mansur, Ahmad Jamal. A sociolinguistic study of shop signs in Jordan : opinions and attitudes. (Master's theses Theses and Dissertations Master). Middle East University. (2013).
https://search.emarefa.net/detail/BIM-691431
American Medical Association (AMA)
Mansur, Ahmad Jamal. (2013). A sociolinguistic study of shop signs in Jordan : opinions and attitudes. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-691431
Language
English
Data Type
Arab Theses
Record ID
BIM-691431
