Linguistic and stylistic features of the advertisements language and their effects on customers

Abstract EN

Advertisements help promoting various kinds of services in different shapes; centers, malls, shops… etc.

Because of competitions, many new techniques have been invented for effective marketing and getting the customer's attraction.

As a style, advertisements require the existence of many preferable features like clarity, comparative and superlative constructions, repetition, simple, preserving concision, and attractiveness.

In most cases, they are made not only to local people but also for foreigners for it is typically known that the modern world is becoming smaller as a global village.

The findings indicate that, even the simplest advertisement has schematic structure that helps in announcing about the product.

This study focuses on showing the various features of restaurants' advertisements, and how they help making the consumers select the best product.

Besides, it discusses the language of the online ads which are shown obviously in the appendix (A).