GPS-MCRM integration solution
Dissertant
Thesis advisor
Comitee Members
Farhan, Hazim A.
Aqil, Misbah
al-Ani, Muzhir Shaban
University
Middle East University
Faculty
Faculty of Information Technology
Department
Department of Computer Information Systems
University Country
Jordan
Degree
Master
Degree Date
2009
English Abstract
Customer relationship management (CRM) has been widely recognized as a customer centered business strategy.
New CRM applications and solutions are rapidly being developed and organizations are demanding more powerful tools to enhance their relationship with customers.
Since customer relations is getting more important in business; the author found that it would be interesting to study current attitudes of corporations to invest in system that would improve such relations and some new trends to improve current technologies.
The purpose of this thesis is to design a technique for integrating CRM application with Global positioning system (GPS) on mobile devices in order to ease and reduce time of accessing and updating customers data through mobile CRM application depending on the location of the person holding the mobile device, by using the global positioning system to determine the location coordinates, and by using mobile networks technology to provide interaction of exchanging data between the device and enterprise servers, and also by using internet HTTP technologies and database queries to perform the transaction performed on enterprise database and web servers.
The proposed scheme is dynamic, flexible, secure and efficient and it claims to add new values and advantages to the already existing schemes in the market.
The author recommends implementing a scheme on mobile devices that uses windows operating system and .Net framework web servers.
Results are given from which the conclusion is drawn that developing a new scheme entitled "GPS – mCRM Integration Solution" can increase significantly in the productivity and efficiency of enterprises adopting mobile CRM applications with this technology.
Main Subjects
Information Technology and Computer Science
No. of Pages
90
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Introduction.
Chapter Two : Theorical framework.
Chapter Three : Proposed system analysis.
Chapter Four : Proposed system design.
Chapter Five : The proposed solution.
Chapter Six : Conclusions and future work.
References.
American Psychological Association (APA)
Dana, Maram Ayyub. (2009). GPS-MCRM integration solution. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-694698
Modern Language Association (MLA)
Dana, Maram Ayyub. GPS-MCRM integration solution. (Master's theses Theses and Dissertations Master). Middle East University. (2009).
https://search.emarefa.net/detail/BIM-694698
American Medical Association (AMA)
Dana, Maram Ayyub. (2009). GPS-MCRM integration solution. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-694698
Language
English
Data Type
Arab Theses
Record ID
BIM-694698
