دوافع و استخدامات لجوال لدى طلبة الجامعة في المملكة العربية السعودية

Abstract EN

The aim of the study is to identify the motives for mobile phones usage among students of King Abdul Aziz University in KSA.

This is in order to recognize the nature of the Saudi youth attitudes towards technological applications of mobile phones and the future relationship between Saudi youth and mobile phones uses and the impact of demographic variables (gender, age and income).

The researcher conducted a survey on a sample of 500 university students in order to identify their motivations and uses of smart phones.

This Study relied on questionnaire as a research tool, which consisted of ten questions in order to measure the goals and objectives of the study The study found a group of important results, e.g.

those who own mobile phones in the sample are extremely high in percentage.

The study also found that there is a statistically significant relationship between heavy usage of mobile phones and the instrumental motivation variables among the sample, also between the heavy usage of smart phones and the extent of interest in these smart phones by the participants and also between heavy usage of smart phones and the pattern of use .

The study confirmed that both males and females are similar in their usage of smart phones for instrumental purposes, while the results suggest that females more commonly use smart phones for ritualistic purposes.

The results indicated that there were no statistically significant differences between income groups in their usage of smart phones for instrumental and ritualistic motives.

However, the study concluded that the more varied age differences, the more varied the usage.

Finally, the study recommended the importance of educating the community about the different types of uses of smart phones in order to invest in this technology positively and effectively