The relationship between Porter generic strategies and strategic orientation : an applied study on Jordanian human drugs industrial companies

Other Title(s)

العلاقة بين الاستراتيجيات العامة لبورتر و التوجه الاستراتيجي : دراسة تطبيقية على شركات تصنيع الأدوية البشرية الأردنية

Dissertant

Abd al-Rahim, Ibrahim Rafid

Thesis advisor

Agha, Shabah Hamid

Comitee Members

al-Maghribi, Kamil
Jawad, Shawqi Naji

University

Middle East University

Faculty

Faculty of Business

Department

Department of Business Administration

University Country

Jordan

Degree

Master

Degree Date

2011

English Abstract

The main objective of this study is to examine the relationship between Porter Generic Strategies and Strategic Orientation in the Jordanian Human Drugs Industry.

This research was conducted on Jordanian Human Drugs Industry, collecting information based on a sample of General Managers and Marketing Managers who work at this Industry.

In order to achieve the objectives of the study, the researcher designed a questionnaire consisting of (33) items to gather the primary information from the study sample.

The Statistical Package for Social Sciences (SPSS) program was utilized to analyze and examine the study hypothesis.

A comprehensive analysis of the relationship between Porter generic Strategies (low cost Strategy; differentiation Strategy; focus Strategy) and Strategic Orientation (Customer orientation; Competitor orientation) at level (a £ 0.05); the differences between top management and marketing manager’s perspective about Porter generic strategies (low cost Strategy; differentiation Strategy; focus Strategy) at level (a £ 0.05); the difference between top management and marketing manager’s perspective about low cost Strategy at level (a £ 0.05); the difference between top management and marketing manager’s perspective about differentiation Strategy at level (a £ 0.05); the difference between top management and marketing manager’s perspective about focus Strategy at level (a £ 0.05); the difference between top management and marketing manager’s perspective about Strategic Orientation (Customer orientation; Competitor orientation) at level (a £ 0.05) and the difference between top management and marketing manager’s perspective about Customer orientation and Competitor orientation at level (a £ 0.05) was assessed.

Finally, the researcher draws conclusions concerning the results of the analysis, and the recommendations related to the conclusions.

At the meantime the researcher gave a space for further research to do in the future.

Main Subjects

Business Administration

Topics

• Management
• Competition
• Marketing
• Strategic planning
• Jordan
• Customer relations

No. of Pages

96

Table of Contents

• APA
• MLA
• AMA

Language

English

Data Type

Arab Theses

Record ID

BIM-697518