Measuring the effect of strategic fit between adaptive competitive strategy and business intelligence in achieving organizational excellence : an empirical study on Jordanian insurance companies

Dissertant

Shadid, Isra Umar

Thesis advisor

al-Nuaymi, Muhammad

Comitee Members

al-Lawzi, Musa
al-Shaibi, Hamdi

University

Middle East University

Faculty

Faculty of Business

Department

Department of Business Administration

University Country

Jordan

Degree

Master

Degree Date

2012

English Abstract

The main objective of this study is to Measure the effect of Strategic Fit between Adaptive Competitive Strategy and Business Intelligence in achieving Organizational Excellence in Jordanian Insurance Companies.

This study was applied on Jordanian Insurance Companies in Amman capital that is (26).

The study sample consists of (78) general managers, executive and head of section.

After distributing (78) questionnaires of the study sample, a total of (68) answered questionnaires were retrieved, of which (7) were invalid; Therefore, (68) answered questionnaires were valid for study.

In order to achieve the objectives of the study, the researcher designed a questionnaire consisting of (39) paragraphs to gather the primary information from the study sample.

The Statistical Package for Social Sciences (SPSS) program was used and Statistica to analyze and examine the hypothesis.

There is a positive significant relationship between Independent variables “Adaptive competitive strategy (Prospector; Defender and Reactor), business Intelligence (Insight; Consistency and transformation)” and dependent variable “Organizational Excellence” in Jordanian Insurance Companies at level (a £ 0.05).

2.

There is a positive significant effect of Adaptive competitive strategy (Prospector; Defender and Reactor) on Organizational Excellence in Jordanian Insurance Companies at level (a £ 0.05).

3.

There is a positive significant effect of Business Intelligence (Insight; Consistency and transformation) on Organizational Excellence in Jordanian Insurance Companies at level (a £ 0.05).

4.

There is a positive significant effect of strategic fit between Competitive Strategy (Prospector; Defender and Reactor) and Business Intelligence (Insight; Consistency and transformation) on Organizational Excellence in Jordanian Insurance Companies at level (a £ 0.05).

Finally, the study set the following recommendations: 1.

Jordanian Insurance Companies should build an integrated model to maximize net profit by using Adaptive competitive strategy, Also it operates the proposed model based on the outcomes of demand forecasting model, the data of actual fact, estimated data for several alternative scenarios, to reach appropriate net profit in light of business processes and Business Intelligence relationships.

2.

Jordanian Insurance Companies must apply the Business Intelligence process, including: instructions for planning, forecasting and cooperation.

Main Subjects

Business Administration

Topics

• Management
• Competition
• Strategic planning
• Knowledge management
• Jordan
• Amman
• Insurance companies
• Business intelligence

No. of Pages

120

Table of Contents

• APA
• MLA
• AMA

Language

English

Data Type

Arab Theses

Record ID

BIM-698333