The impact of business intelligence and decision support on the quality of decision making : an empirical study on five stars hotels in Amman capital

Dissertant

Muhammad, Hadil A.

Thesis advisor

al-Nuaymi, Muhammad

Comitee Members

al-Maghribi, Kamil
al-Habis, Mahmud Abd Allah

University

Middle East University

Faculty

Faculty of Business

Department

Department of Business Administration

University Country

Jordan

Degree

Master

Degree Date

2012

English Abstract

The main objective of this study is to explore the impact of Business Intelligence and Decision Support on the Quality of Decision Making in Five Stars Hotels in Amman Capital, through exploring the impact of Business Intelligence on Quality of Decision Making directly and indirectly through Decision Support.

This study was applied on Five Stars Hotels in Amman Capital, and took the samples from the middle and top management.

The populations of the study are the Five Stars hotels in Amman capital that is (12) from (23) hotels in Jordan.

The researcher chooses a random sample consists of (150) mangers will be chosen from the top and middle management in the Five Stars Hotels in Amman capital.

After distributing (150) questionnaires of the study sample, a total of (121) answered questionnaires were retrieved, of which (8) were invalid.

Therefore, (113) answered questionnaires were valid for study.

In order to achieve the objectives of the study, the researcher designed a questionnaire consisting of (33) paragraphs to gather the primary information from the study sample.

The Statistical Package for Social Sciences (SPSS) program was used and Path analysis to analyze and examine the hypothesis.

The study came to show high level of importance for the study variables in Five Stars Hotels, and showed: There is a significant positive direct impact of Business Intelligence on decision making quality, information quality and content quality in Five Stars Hotels in Amman Capital at level (a £ 0.05).

2.

There is a significant positive direct impact of information quality and content quality on decision making quality in Five Stars Hotels in Amman Capital at level (a £ 0.05).

3.

There is a significant positive indirect impact of Business Intelligence on decision making quality under information quality and content quality in Five Stars Hotels in Amman Capital at level (a £ 0.05).

Finally, the study set the following recommendations: 1.

The Five Stars Hotels must build an integrated model to maximize net profit from using Decision support systems.

Also it operates the proposed model based on the outcomes of demand forecasting model, the data of actual fact, estimated data for several alternative scenarios, to reach appropriate net profit in light of business processes and Business Intelligence relationships.

2.

The Five Stars Hotels must establish cooperative and / or strategic alliances with main customers and suppliers, on the basis of trust and cooperation to maximize the utilization of resources, and sharing of benefits arising among themselves and with beneficiaries of the services provided.

Main Subjects

Business Administration

Topics

• Management
• Managers
• Decision making
• Jordan
• Amman
• Business intelligence
• Hotels

No. of Pages

105

Table of Contents

• APA
• MLA
• AMA

Language

English

Data Type

Arab Theses

Record ID

BIM-698421