The impact of organizational factors on marketing success : investigating the mediating effect of tacit knowledge exchange and organization sense making in Jordan telecom sector
Other Title(s)
أثر العوامل التنظيمية في النجاح التسويقي : تحري الأثر الوسيط لنقل المعرفة الضمنية و الاستشعار التنظيمي في قطاع الاتصالات الأردنية
Dissertant
Thesis advisor
Comitee Members
Abu al-Rubb, Faysal al-Said Farid
Salih, Ahmad Ali
University
Middle East University
Faculty
Faculty of Business
Department
Department of Business Administration
University Country
Jordan
Degree
Master
Degree Date
2015
English Abstract
This study aimed to examine the Mediating Effect of Tacit Knowledge Exchange and Organizational Sensemaking in the Impact of Organizational Factors on Marketing Success.
Based on previous studies, we developed the research model to describe how organizational factors "interfunctional communicational quality, coworker trust, socialization opportunity, interfunctional conflict, top management support", on marketing success mediating tacit knowledge exchange between sales and marketing forces and organizational sense-making This study followed a quantitative methodology by using a questionnaire tool; the study population was Jordanian Telecom Sector.
Based on data from 93 respondents from middle and high managerial level, we found that there is a significant impact of organizational factors "interfunctional communicational quality, coworker trust, socialization opportunity, inter-functional conflict, top management support", on marketing success.
Main Subjects
Marketing
Telecommunications Engineering
Topics
No. of Pages
76
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Introduction.
Chapter Two : Theoretical framework and literature review.
Chapter Three : Methods and procedures.
Chapter Four : Data analysis.
Chapter Five : Results analysis and recommendations.
References.
American Psychological Association (APA)
Frayj, Ibrahim Kamal. (2015). The impact of organizational factors on marketing success : investigating the mediating effect of tacit knowledge exchange and organization sense making in Jordan telecom sector. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-698505
Modern Language Association (MLA)
Frayj, Ibrahim Kamal. The impact of organizational factors on marketing success : investigating the mediating effect of tacit knowledge exchange and organization sense making in Jordan telecom sector. (Master's theses Theses and Dissertations Master). Middle East University. (2015).
https://search.emarefa.net/detail/BIM-698505
American Medical Association (AMA)
Frayj, Ibrahim Kamal. (2015). The impact of organizational factors on marketing success : investigating the mediating effect of tacit knowledge exchange and organization sense making in Jordan telecom sector. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-698505
Language
English
Data Type
Arab Theses
Record ID
BIM-698505
