استخدام الاتصال الحكومي في تعزيز الهوية الوطنية : دولة الإمارات العربية المتحدة نموذجا

Abstract EN

National identity and the national commitment to certain principles and values include the citizens’ loyalty to their leadership and government, which in turn provides the citizens with a variety of services.

National identity reflects the concepts of belonging and loyalty to the homeland, which are essential components of any society that seeks to develop and change the lives of its members, according to the conditions and requirements at the time.

All means of communication play an essential role in transmitting these values and aspirations by influencing the public, whether positively or negatively.

Government leaders use different means of communication to help to formulate national identity.

They then work to strengthen and develop components of this identity with a variety of activities and initiatives.

The United Arab Emirates works to promote national identity among its citizens with a combination of initiatives and events organised by different governmental institutions and sectors, which use all means of communication to reach individuals and community groups.

This study will include an analysis of the content of events organised by government institutions in the United Arab Emirates and initiatives launched by members of the community.

The analysis will seek to determine the effectiveness of the communication that the following organisations and initiatives - the Ministry of Defense; the United House initiative; the Ministry of Culture, Youth and Community Development; and the Hamdan Bin Mohammed National Knowledge Initiative - used to promote the concept of national identity.