E-commerce website usability and its influence on business continuity
Other Title(s)
استخدام مواقع التجارة الإلكترونية و تأثيرها على استمرارية العمل
Dissertant
Thesis advisor
Comitee Members
Abu Asab, Samah
Jayyusis, Rashid
University
Birzeit University
Faculty
Faculty of Engineering and Technology
Department
Department of Computer Science
University Country
Palestine (West Bank)
Degree
Master
Degree Date
2013
English Abstract
Since late 1990s, many organizations started utilizing the internet great potential to attract customers into their sites.
However, the problem that still faces organizations is what are the most appropriate tactics and methods to encourage customers visit their online websites.
For online shoppers or customers, everything could be done by just one mouse click, so this remarks the importance of usability, so organizations must have a usable website in order to keep customers loyal and to let them return to website and purchase more and more.
This research aims to fill the current existing gap between customers' satisfaction about introducing usable e-commerce website and the easiness of using those websites which will lead to customer's satisfaction.
The methodology that the researcher will use and apply in this thesis is the system dynamics methodology (system thinking) that reveals how the usability of factors and sub factors interacts with each other to gain the customers' satisfaction about the internet websites.
Two case studies have been chosen to test the proposed model, each case study consists of two scenarios, the first scenario is when there is negligence in usability factors, and the second scenario is that when enhancement occurs in usability factors.
The result shows that when there is a great usability of the websites, there will be a great customers’ satisfaction and hence this maximize the profit and business continuity.
Main Subjects
Information Technology and Computer Science
No. of Pages
66
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
[Chapter One] : Introduction.
[Chapter Two] : Usability, customer satisfaction and models view.
[Chapter Three] : System dynamics methodology.
[Chapter Four] : Practical part : model implementation.
[Chapter Five] : Result and discussion.
[Chapter Six] : Conclusion and future work.
References.
American Psychological Association (APA)
al-Rimawi, Imad Awad Allah. (2013). E-commerce website usability and its influence on business continuity. (Master's theses Theses and Dissertations Master). Birzeit University, Palestine (West Bank)
https://search.emarefa.net/detail/BIM-706329
Modern Language Association (MLA)
al-Rimawi, Imad Awad Allah. E-commerce website usability and its influence on business continuity. (Master's theses Theses and Dissertations Master). Birzeit University. (2013).
https://search.emarefa.net/detail/BIM-706329
American Medical Association (AMA)
al-Rimawi, Imad Awad Allah. (2013). E-commerce website usability and its influence on business continuity. (Master's theses Theses and Dissertations Master). Birzeit University, Palestine (West Bank)
https://search.emarefa.net/detail/BIM-706329
Language
English
Data Type
Arab Theses
Record ID
BIM-706329
