Do we need new concept for marketing at Islamic banks ?

Abstract EN

Life is changing rapidly and many new needs are shaped by the new lifestyle.

People are asking for new kind of services, markets look different from the one that humanity used to have several decades ago.

Islamic banks have failed to update their services.

This article tries to highlight an idea to help Islamic banks to find the right way to correct the misunderstanding that happened because of copying the international financial services.

The main result for this article is that Islamic banks have to understand, study and analyze the needs for the clients.

The key-answer is that Islamic banks need new kind of marketing instead of depending on selling concept by recognizing the new needs, many issues could be solved.