التسويق الاجتماعي في إطار مهنة الخدمة الاجتماعية

Abstract EN

Social marketing is considered a relatively new concept in the literature of Arabic studies in social welfare services and academic writings related to social work.

Therefore, there is an urgent need to study this topic and to provide a platform that can be reliable cognitively to develop such concepts as (social marketing).

The study aims to make this concept applicable and useful for organizing social marketing campaigns which achieve the goals of social welfare policies.

These policies, in turn, aim to create the social change that can help improve the living standard of individuals as well as societies.

The study explicates the scientific and skill-wise bases needed for social workers who will work in the field of social marketing.

The study also examines the difficulties and obstacles that hinder applying social marketing in Arab societies.