Incorporating gamification into performance management to drive employees’ engagement : case study-Mercy Corp

Other Title(s)

توظيف تقنيات الألعاب ضمن إدارة الأداء الموظفين غلى الاندماج و التفاعل في عملهم : حالة دراسية-مؤسسة ميرسي كور

Dissertant

Ilayyan, Wafa Muhammad Ahmad

Thesis advisor

Abu al-Rus, Sami Ali

Comitee Members

al-Madhun, Muhammad Ibrahim
Sammur, Akram Ismail

University

Islamic University

Faculty

Faculty of Commerce

Department

Department of Business Administration

University Country

Palestine (Gaza Strip)

Degree

Master

Degree Date

2015

English Abstract

The aim and main objective of this research is to verify the possibility of integrating gamification into performance management system in Mercy Corps- Gaza to engage employees and thereby increasing organization’s performance, and moreover validating that leveraging innovation like gamification can motivate Mercy Corps- Gaza employees.

This has been achieved through using questionnaire designed and developed for this research after necessary research and literature review in addition to conducting an interview with senior management at Mercy Corps – Gaza.

This research followed the analytical descriptive methodology approach to describe the basic features of the data in the research.

Two days’ orientation workshop were designed to ensure that enough information and discussion provided to the research sample to enable them understand the gamification as a concept to work on driving employee’s engagement, the questionnaire has been distributed to 81 participants representing the team of Mercy Corps – Gaza, accordingly, 81 questionnaires have been filled and received back presenting 100% response rate.

The questionnaires were analysed by different statistical testes using SPSS.

The main findings and conclusions generated from the research:  Gamification application influences performance management and employees’ engagement at Mercy Corps – Gaza;  Responses obtained under Gamification application in Performance Management System had been influenced by gender; qualification, while, age, job level , marital status and yeasr of service had no influence on participants’ responses.

 Responses obtained under Employee Engagment had been influenced by years of services while other personnel differences had no influence on responses obtained under Employees’ engagement.

 Level of intrinsic motivation among employees at Mercy Corps- Gaza is high;  Level of understanding digital incentive among employees at Mercy Corps- Gaza is high;  Level of understanding virtual competition among employees of Mercy Corps – Gaza is high; and  Possibility of incorporating Gamification in Performance Management System to drive employees’ engagement in Mercy Corps- Gaza is high.

The main recommendations drawn from the research:  Mercy Corps – Gaza should proceed with integrating gamification into its performance management system to enhance employee engagement through using the proposed model developed within this research, in addition to introducing gamification into other human resources functions such as training.

 Provide more focus on areas such as training, capacity building, and social collaboration among employees within Mercy Corps – Gaza.

 Engage more studies within the scope of gamification into other human resources functions within Mercy Corps – Gaza.

Main Subjects

Business Administration

No. of Pages

128

Table of Contents

• APA
• MLA
• AMA

Language

English

Data Type

Arab Theses

Record ID

BIM-723456