جماليات فن الاتصال الإذاعي

Abstract EN

The radio is one of the most effecting means on the audience due to the characteristic of the sound and its impact on the listener.

The sense of hearing -as it was approved- is precisely the first sense composed in human being, this advantage helped the human being in expressing his/her life via sound, because the sound is the means of communication with other creatures.Thus the art of communication through radio is what meant with reaching listeners politely so as to affect on them, and that is made according to the nature of radio and the normal types of programs such as: interviews, varieties, news and political programs, drama and documentarian.

That effect occurs via ears, and so it creates psychological impact between the sender and the receiver through the sent message and the interaction of the listener with it according to his audible attitude creating a mental image related to his previous audible experience.Radio communication has techniques speculated for creating effects through vocal technique, music and sound effects (natural or created), professionalism of montage either through: cut, fade (out, in).

These ways are used according to the nature of the vocal material and its sensibility in addition to the silence which in its