Never judge a book by its cover : generic and promotional variation in English and Arabic linguistics book blurbs
Author
Source
Issue
Vol. 2016, Issue 119 (31 Dec. 2016), pp.113-132, 20 p.
Publisher
University of Baghdad College of Arts
Publication Date
2016-12-31
Country of Publication
Iraq
No. of Pages
20
Main Subjects
Languages & Comparative Literature
Media and Communication
Arabic language and Literature
Topics
Abstract EN
Blurbs are short descriptions of the contents of books usually written on their back covers for promotional purposes.
This study explores the rhetorical and promotional structure of back cover blurbs accompanying English and Arabic linguistics books from genre- and evaluation- analysis perspectives.
To achieve the study aims, a selected corpus of 100 blurbs, divided equally into 50 from English and Arabic linguistics book blurbs, has been considered for analysis.
Results have revealed that the generic structure of book blurbs is built around a five-schematic move structure for both languages’ corpora.
As to the promotional structure, positive and evaluative adjectives take precedence over other lexical categories in English and Arabic corpora.
The generic and promotional structure identified all contributes to the communicative function of promoting the marketing sales of books advertised.
Book blurbs can be considered as an advertising discourse performing a persuasive effect on the part of potential customers to buy and read the books advertised.
American Psychological Association (APA)
al-Tamimi, Tahani Awwad Jasim. 2016. Never judge a book by its cover : generic and promotional variation in English and Arabic linguistics book blurbs. al-Adab Journal،Vol. 2016, no. 119, pp.113-132.
https://search.emarefa.net/detail/BIM-738544
Modern Language Association (MLA)
al-Tamimi, Tahani Awwad Jasim. Never judge a book by its cover : generic and promotional variation in English and Arabic linguistics book blurbs. al-Adab Journal No. 119 (2016), pp.113-132.
https://search.emarefa.net/detail/BIM-738544
American Medical Association (AMA)
al-Tamimi, Tahani Awwad Jasim. Never judge a book by its cover : generic and promotional variation in English and Arabic linguistics book blurbs. al-Adab Journal. 2016. Vol. 2016, no. 119, pp.113-132.
https://search.emarefa.net/detail/BIM-738544
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 131-132
Record ID
BIM-738544