The role of insurance awareness in marketing insurance services : an explorative research views of a sample of employees in the national company for insurance
Joint Authors
Laftah, Bayda sattar
Husayn, Halah Fadil
Abd al-Karim, Fayizah
Source
Journal of Accounting and Financial Studies
Issue
Vol. 11, Issue 34 (31 Mar. 2016), pp.77-90, 14 p.
Publisher
University of Baghdad Post Graduate Institute for Accounting and Finance Studies
Publication Date
2016-03-31
Country of Publication
Iraq
No. of Pages
14
Main Subjects
Financial and Accounting Sciences
Topics
Abstract EN
This research aims at shedding light on the concept of insurance awareness and clarifying its role on marketing insurance services of a sample of (100) employees in the National Company for Insurance.
Questionnaire is used as a main instrument for collecting data and information from the sample.
Their answers were analyzed by using arithmetic means, standard deviation, centesimal weight, and the correlation coefficient ( 2 , F, t) tests .The research reached several conclusions of which: 1.
The sample member's response to insurance awareness and marketing insurance services factors was in the medium level.
2.
There was a positive relationship of a moral sign between insurance awareness and marketing insurance services, that correlation coefficient reached (0.715).
3.
There is an effect of moral meaning of insurance awareness in marketing insurance services, the degree is (51%).
4.
There are no differences of moral sings in the sample answers to show the role of insurance awareness in marketing insurance services according to personal characteristics (age, academic qualifications, number of years in service and administrative level).
American Psychological Association (APA)
Laftah, Bayda sattar& Husayn, Halah Fadil& Abd al-Karim, Fayizah. 2016. The role of insurance awareness in marketing insurance services : an explorative research views of a sample of employees in the national company for insurance. Journal of Accounting and Financial Studies،Vol. 11, no. 34, pp.77-90.
https://search.emarefa.net/detail/BIM-756833
Modern Language Association (MLA)
Laftah, Bayda sattar…[et al.]. The role of insurance awareness in marketing insurance services : an explorative research views of a sample of employees in the national company for insurance. Journal of Accounting and Financial Studies Vol. 11, no. 34 (2016), pp.77-90.
https://search.emarefa.net/detail/BIM-756833
American Medical Association (AMA)
Laftah, Bayda sattar& Husayn, Halah Fadil& Abd al-Karim, Fayizah. The role of insurance awareness in marketing insurance services : an explorative research views of a sample of employees in the national company for insurance. Journal of Accounting and Financial Studies. 2016. Vol. 11, no. 34, pp.77-90.
https://search.emarefa.net/detail/BIM-756833
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 90
Record ID
BIM-756833