الأنظمة التجزيئية السوقية كأداة لتسهيل فهم المنظمة لزبائنها

Abstract EN

The market segmentation is considered a fundamental operating process for formulating a successful marketing strategy, this process is based on a thorough understanding of consumer behavior, the extreme importance of this operation has made private organizations prepare models .for systems partition which divides the target market sections based on certain criteria These systems enable the organizations that want to serve these sectors, to save time and better understand their markets, this research paper will help in the comprehension of the structure of two of the most famous segmentation systems the United States, and how to take advantage of it.