Relationship marketing and customer retention : the case of Jordanian mobile telecommunications companies
Other Title(s)
التسويق بالعلاقات و الاحتفاظ بالعميل : حالة شركات الاتصالات الخلوية الأردنية
Source
Dirasat : Administrative Sciences
Issue
Vol. 41, Issue 2 (31 Dec. 2014), pp.435-450, 16 p.
Publisher
University of Jordan Deanship of Academic Research (DAR)
Publication Date
2014-12-31
Country of Publication
Jordan
No. of Pages
16
Main Subjects
Social Sciences (Multidisciplinary)
American Psychological Association (APA)
Awwad, Muhammad Sulayman Uqlah& al-Qarallah, Arwa Abd al-Salam. 2014. Relationship marketing and customer retention : the case of Jordanian mobile telecommunications companies. Dirasat : Administrative Sciences،Vol. 41, no. 2, pp.435-450.
https://search.emarefa.net/detail/BIM-760742
Modern Language Association (MLA)
Awwad, Muhammad Sulayman Uqlah& al-Qarallah, Arwa Abd al-Salam. Relationship marketing and customer retention : the case of Jordanian mobile telecommunications companies. Dirasat : Administrative Sciences Vol. 41, no. 2 (2014), pp.435-450.
https://search.emarefa.net/detail/BIM-760742
American Medical Association (AMA)
Awwad, Muhammad Sulayman Uqlah& al-Qarallah, Arwa Abd al-Salam. Relationship marketing and customer retention : the case of Jordanian mobile telecommunications companies. Dirasat : Administrative Sciences. 2014. Vol. 41, no. 2, pp.435-450.
https://search.emarefa.net/detail/BIM-760742
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-760742
