The influence of sustainable energy on business performance through advertisement case study : King Abdullah II industrial city
Other Title(s)
أثر الطاقة المتجددة على أداء الأعمال من خلال الإعلان : الشركات الصناعية العاملة في مدينة الملك عبد لله الثاني الصناعية
Dissertant
Thesis advisor
Comitee Members
Abu Zayd, Muhammad
al-Sharabati, Abd al-Aziz Ahmad
University
Middle East University
Faculty
Faculty of Business
Department
Department of Business Administration
University Country
Jordan
Degree
Master
Degree Date
2017
English Abstract
The intent behind this study was to describe any influence the sustainable energy has on business performance through advertisement.
This study is considered as descriptive study.
The data were collected from 215 project managers from high and middle levels in 25 companies that use sustainable energy through a questionnaire, which was built and developed for this purpose.
Data collected through the questionnaires were checked, coded and prepared to be analyzed by SPSS 20.
Multiple regressions were used to test the hypothesis after checking normality, validity, and reliability.
The results of this study show that the relationship between sustainable energy variables is medium to high, between business performance variables is medium to high, and between advertisement variables is medium to high.
The results also show that there is an influence for sustainable energy on business performance through advertisement.
The results could standardize the selection procedures and implement similar approaches in improving other industries.
Additionally, other suggestions related to sustainable energy improvements such as more use of sustainable energy and social media were introduced
Main Subjects
Topics
No. of Pages
58
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Introduction.
Chapter Two : The theoretical framework and previous studies introduction.
Chapter Three : Study methodology : methods and procedures.
Chapter Four : Data analysis.
Chapter Five : Results discussion, conclusions and recommendations.
References.
American Psychological Association (APA)
Jabir, Basim Ghazi. (2017). The influence of sustainable energy on business performance through advertisement case study : King Abdullah II industrial city. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-762876
Modern Language Association (MLA)
Jabir, Basim Ghazi. The influence of sustainable energy on business performance through advertisement case study : King Abdullah II industrial city. (Master's theses Theses and Dissertations Master). Middle East University. (2017).
https://search.emarefa.net/detail/BIM-762876
American Medical Association (AMA)
Jabir, Basim Ghazi. (2017). The influence of sustainable energy on business performance through advertisement case study : King Abdullah II industrial city. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-762876
Language
English
Data Type
Arab Theses
Record ID
BIM-762876
