تبني استراتيجية المحيط الأزرق وفق اعتبارات التسويق الدولي : دراسة حالة في شركة الأدوية

Other Title(s)

Adopt the Blue Ocean Strategy in accordance with the international marketing considerations : a case study in the pharmaceutical

Joint Authors

ريم نوري مجيد
العاني، الآء عبد الموجود
مصطفى، مها مصطفى جانكير

Source

المؤتمر العلمي الدولي الثامن استراتيجيات بيئة الأعمال المعاصرة : رؤى و أفكار متجددة 29-30 نيسان (أبريل) 2014.

Publisher

Philadelphia University Faculty of Administrative and Financial Sciences

Publication Date

2014-04-30

Country of Publication

Jordan

No. of Pages

17

Main Subjects

Economics & Business Administration
Marketing

Topics

• Marketing
• Case studies
• Iraq
• State Enterprise for Drug Industry and Medical Appliances

English Abstract

Current research includes a study of the feasibility of blue ocean strategy by the General company for pharmaceuticals and medical equipment in Nineveh by seeking to expand the market share of domestic markets to international markets, particularly in the light of the fundamental changes in the company of the change of ownership from the public to the private sector.

Because the investor has directions to extend products and expand market share and the internationalization of its products through attention to product quality and competitiveness with cost and price.

and go to the areas of international marketing is a dynamic innovative activity to search the customer contented in a market characterized by disparity, complexity and reach the consumer and satisfy their wishes.

Research adopted three hypotheses had them ’’ act in accordance with considerations of international marketing enhances the possibility of applying the philosophy of Blue Ocean ’’ .

The methods used and the various statistical indicators to test these hypotheses, your search is over to provide a number of conclusions , including the possibility exists for the adoption of Blue Ocean Strategy in the organization researched and so in terms of the availability of the elements or principles of implementation.

A research of three hypothesis was ’’work according to considerations of international marketing enhances the possibility of applying the philosophy of ocean blue.’’ And used different statistical methods and indicators to test those hypotheses, and research by providing, sum of conclusions, including the possible adoption of blue ocean strategy in the Organization disc`ussed by indication of the availability of elements or principles.

Data Type

Conference Papers

Record ID

BIM-765322

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