العوامل المؤثرة في مستوى تبني شركات الصناعات الغذائية للتسويق المستدام في فلسطين

Joint Authors

الصيفي، مي إياد
الفقهاء، سام عبد القادر

Source

المؤتمر العلمي الدولي الثامن استراتيجيات بيئة الأعمال المعاصرة : رؤى و أفكار متجددة 29-30 نيسان (أبريل) 2014.

Publisher

Philadelphia University Faculty of Administrative and Financial Sciences

Publication Date

2014-04-30

Country of Publication

Jordan

No. of Pages

25

Main Subjects

Economics & Business Administration
Marketing

Topics

• Marketing
• Industrial enterprises
• Food industry
• Palestine

English Abstract

This research investigates the role of factors affecting the adoption of sustainable marketing by food industrial companies in Palestine.

These factors are regulations on pollution and environmental protection, limited natural resources and its increasing costs, the change in consumer attitudes and behavior, stakeholders’ interest and awareness on issues of social responsibility, and top management attitudes toward sustainable marketing.

To achieve the research objectives, five hypotheses have been developed and empirically tested using simple and multiple regression analysis.

Research data was collected by administering a questionnaire to a sample of 248 companies operating in Palestine's food industry.

Hypothesis testing results showed a statistically strong relationship between all independent variables and adoption of sustainable marketing by food industrial companies except the variable of consumer attitudesand behaviors, it has no significant relationship with the adoption of sustainable marketing.

The study provides a set of recommendations for companies and the government.

Data Type

Conference Papers

Record ID

BIM-765359

• APA
• MLA
• AMA