استراتيجيات بناء و إعادة بناء الصورة الذهنية في مجال التسويق

Abstract EN

So that the Organization can build a mental image of the current customers and potential, it depends on the marketing strategies of the most important building mental image of a petition for their products represented in the three main options strategy is that the organization is a leader for low-cost or be Her exceptional product or meet the needs of the customer's special and distinctive, has a pool some organizations between these three options, but in this case they may face the risk of losing market sectors for the benefit of organizations that focus on one option to serve a particular market sector and control it.