العلاقة بين الخيار الاستراتيجي و الميزة التنافسية : دراسة تحليلية في مصانع الادوية الفلسطينية

Abstract EN

In the present research , the researcher tried to study the impact of the strategic choice on the competitive advantage using a major hypothesis stating that : there is a significant relationship between the strategic choice in the sphere of general competitive strategies and the competitive advantage enjoyed by pharmaceutical companies .

Upon data analysis a conclusion was reached that the majority of Palestinian pharmaceutical companies are inclined to adopt the differentiation strategy on a higher degree of adopting the strategy of cost leadership .

The present research also affirmed the existence of a positive relationship between the strategic choice and the competitive advantage enjoyed by the Palestinian pharmaceutical companies.