دور تخطيط النقل و التسويق الإقليمي في تثمين صورة و هوية مدينة قسنطينة كعاصمة للثقافة العربية لسنة 2015 : دراسة استطلاعية

Abstract EN

This study aimed to determine the extent of identity and image valuation of Constantine as Arab culture capital for 2015 and determine the impact of transportation planning in identity and image valuation of the city, and to test the impact of territorial marketing as mediator variable in the relationship between transportation planning and identity and image valuation of Constantine.

For achieving these objectives, a questionnaire was developed based on the research variables on a sample of 50 people in each direction: culture, tourism and transport, of which 33 were recovered which are valid for statistical analysis.

The study revealed that the level of identity and image valuation of Constantine by the sample studied has a high degree, and that there was no significant effect of transportation planning in the level of identity and image valuation of Constantine, and territorial marketing, mediator variable, has a significant effect in the relationship between transportation planning and identity and image valuation of Constantine.

The research included a series of recommendations to improve transportation planning in Constantine; it has a positive impact on territorial marketing and the identity and image valuation of Constantine