The culture of access in the postmodernism shifts

Abstract EN

Cultural change has grown rapidly at the beginning of the third millennium.

Unlike previous eras whether this change is limited, or extensive, including physical and moral aspects in all of its implications for relationships and the resulting values and habits, the relationship between cultural and social change is a relationship that ensures implication and containment.

All that is social change is cultural change.

Connection and isolation play a major role in society.

Most primitive societies are very isolated, and agricultural communities want to protect their culture, and often seek to resist and reject contact with other communities.

In contrast, civilized societies do everything in their power to adapt to the ways of the development of civilisation with all modern means of communication.

This paper considers the changes taking place in the culture of communities, especially in contemporary societies which are controlled by the new capitalist culture.

This research also presents the problem of culture, in the light of the postmodernism shifts, and reviews the main approaches to culture in the world of the new changes that we are dealing with including examination and analysis.

We stop dealing with the changes when the cultures are affected by the phenomenon of market culture and the interactions associated with them in daily life by the great development in terms of information and communication technologies.

This research also discusses the determinants of consumer culture, characteristics and mechanisms of interaction, with a review of some postulates.

Perhaps the question is: Where will this rapid change lead us? Will it lead us to the utopian community as envisaged by Thomas More, or lead us to another mode of living? Is it possible to achieve George Orwell’s wish in his book 1984? And, if there is change, how did this change occur?