جودة الخدمات الإلكترونية و تأثيرها على الميزة التنافسية للجامعات الفلسطينية في قطاع غزة "من وجهة نظر الطلبة"

Abstract EN

This study aimed to recognize the quality of e-services and their impact on the competitive advantage of the Palestinian universities in the Gaza Strip from the viewpoint of students through the basic study dimensions.

The researchers used the descriptive analytical method and the data has been collected through a questionnaire which is designed for this purpose.

The sample of the defined population of the study was of the 540 students from (Engineering, Information technology, Medicine, Commerce) colleges in three Palestinian Universities (Islamic University - University of Palestine - Al-Aqsa University) in the Gaza Strip.

Using a stratified random sampling method, 600 questionnaires were distributed and the received responses rate was 90.0 %.

The results showed a statistical significant relationship between the availability of quality electronic services and competitive advantage of the Palestinian universities.

In addition to the level of the quality of electronic services in the Palestinian universities is 70.97%, and the level of competitive advantage in the Palestinian universities is 68.34%.

The top is the Islamic University then University of Palestine then Al- Aqsa University.

The study came out with several recommendations : Universities must have more attention to the quality of their websites and work to improve the quality of services provided, The importance of the supporting top management in universities to develop and update websites for being an important factor in achieving competitive advantage and publishing scientific researches and studies related to the university employees through the websites, Taking into account the quality level of website services of competitors and working on the development of services.