دور السلوك الأخلاقي في تبني التسويق الوردي : دراسة استطلاعية لآراء عينة من العاملين في عدد من المولات التجارية الكبيرة في محافظة النجف الأشرف

Abstract EN

The current research seeks to explore the nature of the relationship between the variables of ethical behavior as an independent variable pink marketing variable as a f dependent variable, in the context of reducing or bridge the knowledge gap between them.

This research comes as a result of the spread of the use of unethical pink marketing based on the exciting trends fungal customers of women and the failure to provide their own social rights and legitimate marketing environment combination.

The completion of the requirements of this research through a sample survey of the views of intentional workers in a number of large malls in the province of Najaf, numbered (70) workers have been distributed and directly questionnaire specially prepared for this search, after retrieval questionnaires were good ones for statistical analysis (65) questionnaire.

The results of proving the existence of the correlation relationship and influence between the two variables above, have shown a positive and significant relationship between independent variable and dependent variable, as well as positive and significant effect of independent variable on the dependent variable.

In light of these results have been a number of recommendations, which are supposed to be learned, including malls under research and researchers in this area Keywords: Ethical Behavior, Pink Marketing, and Large Commercial Malls in the Province of Najaf.