The effect of corporate social responsibility on competitive advantage : a field study at Jordanian airlines

Other Title(s)

أثر المسؤولية الاجتماعية للشركات في الميزات التنافسية : دراسة ميدانية على صناعة الطيران الأردني

Dissertant

Onal, Dilara Erbil

Thesis advisor

al-Sharabati, Abd al-Aziz Ahmad

University

Middle East University

Faculty

Faculty of Business

Department

Department of Business Administration

University Country

Jordan

Degree

Master

Degree Date

2018

English Abstract

The study aimed at investigating the effect of Corporate Social Responsibility on competitive advantage on Jordanian Airlines.

The study is considered as descriptive and cause/effect study.

Data were collected from 125 out of 859 related employees to CSR on Jordanian airlines (Royal Jordanian, Royal Wings, Jordan Aviation, and Solitaire).

After checking the questionnaires, only 121 are accepted for further analysis.

After confirming the normality, validity and reliability of the study tool, descriptive statistical analysis used to describe the variables, the correlation between independent and dependent variables were conducted, and multiple regressions used to test the hypothesis.

The study results show that the researched company's implementation of CSR is medium; however, results show poor implementation of environmental responsibility.

The results also show that the competitive advantages' dimensions have medium implementation, however cost and innovation show poor implementation.

Moreover, results show that the relationships among corporate social responsibility sub-variables are strong to very strong, and the relationships among competitive advantages dimensions are also strong to very strong, and the relationship between corporate social responsibility and competitive advantage is very strong.

Finally, results show that Corporate Social Responsibility sub variables (social, economic, environmental, national and international norms) effect organizations’ Competitive Advantages', at (α≤0.05), where the environmental responsibility rated the highest effect on competitive advantages of Jordanian Airlines, followed by economical responsibility, then national and international norms, and finally, social responsibility has lowest effect on competitive advantage of Jordanian Airlines

Main Topic

Business Administration

Topics

No. of Pages

90

Table of Contents

Table of contents.

Abstract.

Abstract in Arabic.

Chapter One : Introduction.

Chapter Two : Conceptual and theoretical framework and previous studies.

Chapter Three : Study methodology (methods and procedures).

Chapter Four : Data analysis.

Chapter Five : Results’ discussion, conclusion and recommendations.

References.

American Psychological Association (APA)

Onal, Dilara Erbil. (2018). The effect of corporate social responsibility on competitive advantage : a field study at Jordanian airlines. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-787175

Modern Language Association (MLA)

Onal, Dilara Erbil. The effect of corporate social responsibility on competitive advantage : a field study at Jordanian airlines. (Master's theses Theses and Dissertations Master). Middle East University. (2018).
https://search.emarefa.net/detail/BIM-787175

American Medical Association (AMA)

Onal, Dilara Erbil. (2018). The effect of corporate social responsibility on competitive advantage : a field study at Jordanian airlines. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-787175

Language

English

Data Type

Arab Theses

Record ID

BIM-787175