دور توزيع الفائض التأميني في دعم تنافسية المنتجات التأمينية التكافلية مقابل التقليدية : دراسة حالة سوق التأمين الأردني خلال الفترة 2008 2014

Abstract EN

This research came to clarify the important role that could be played by the insurance surplus distribution in the competitiveness of Takaful insurance companies.

This latter is witnessing an ongoing competition with traditional insurance companies on the level of the Jordanian insurance market; especially, the price, marketing, customers' attraction, advertising, efficient staff and insurance services, the expansion of insurance areas, and capital increase.

This is reached after conducting a study that found the lack of a strong influence of the distribution surplus insurance on Takaful insurance companies versus traditional competitiveness.

This may be due to the lack of human resources that are specialized in marketing Takaful insurance.

These human resources could help in spreading and consolidating the insurance Takaful culture, process and the mechanism for the application of this industry especially with regard to the characteristic of insurance surplus distribution.