تبني شركات الأغذية اليمنية للمسؤولية الاجتماعية من المنظور التسويقي
Other Title(s)
The Yemeni food companies’ adoption of social responsibility from the marketing perspective
Joint Authors
Source
Issue
Vol. 23, Issue 1 (31 Mar. 2017), pp.39-52, 14 p.
Publisher
University of Science and Technology
Publication Date
2017-03-31
Country of Publication
Yemen
No. of Pages
14
Main Subjects
Marketing
Sociology and Anthropology and Social Work
Topics
Abstract EN
This study aimed at exploring the adoption of the Yemeni food companies to the social responsibility in marketing food products.
It also aimed at identifying the most important contributions of these companies concerning social responsibility initiatives.
The data is collected from a random sample that involves 90 directors and employees in three Yemeni food companies.
The study results showed that food companies in Yemen adopted the social responsibility in their marketing activities.
The results also revealed that Yemeni food companies have widely contributed to social responsibility initiatives in varies forms such as social development, poverty eradication, environment protection, and waste treatment.
The study recommended that the authorities should provide food companies with infrastructures that can help them fulfill their social responsibilities.
Additionally, media should shed light on the importance of social responsibility and its principles.
Yemeni food companies should care about food quality.
It should give more attention to consumers› health, the rights and demands of the society, and also to the consumers› feelings.
Furthermore, the study suggests that private companies need to be engaged in forums and periodical meetings that can raise their awareness of their social duty.
American Psychological Association (APA)
نعمان، محمد والحكيمي، وائل. 2017. تبني شركات الأغذية اليمنية للمسؤولية الاجتماعية من المنظور التسويقي. مجلة الدراسات الاجتماعية،مج. 23، ع. 1، ص ص. 39-52.
https://search.emarefa.net/detail/BIM-791685
Modern Language Association (MLA)
نعمان، محمد والحكيمي، وائل. تبني شركات الأغذية اليمنية للمسؤولية الاجتماعية من المنظور التسويقي. مجلة الدراسات الاجتماعية مج. 23، ع. 1 (آذار 2017)، ص ص. 39-52.
https://search.emarefa.net/detail/BIM-791685
American Medical Association (AMA)
نعمان، محمد والحكيمي، وائل. تبني شركات الأغذية اليمنية للمسؤولية الاجتماعية من المنظور التسويقي. مجلة الدراسات الاجتماعية. 2017. مج. 23، ع. 1، ص ص. 39-52.
https://search.emarefa.net/detail/BIM-791685
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 51-52
Record ID
BIM-791685