الاتصال عبر الحدث في المؤسسة الثقافية : دراسة ميدانية بالمؤسسة المتحفية "أحمد باي" قسنطينة

Abstract EN

This study aims to understand the concept and the place of the event communication by highlighting the reality of communicative events organized in the city of Constantine on the level of Ahmed Bey museum, As well as by identifying the ability of this type of communication in how to make Constantine’s patrimony tangible, with the possibility of working on the development of its spreading methods, and making it known to the museum establishment, which makes it able to build a prosperous future based on maintaining and spreading patrimony.