قوانين التخاطب في "كليلة و دمنة" لابن المقفع

Abstract EN

Often the communicative process held between the two parties of speech, are governed by rules and strategies that the sender carefully chooses in order to influence a previously targeted receiver.

if there is no prior relationship between the two poles of the communicative process ; the sender wilI seek to create it by using particular techniques and strategies that enable him to perform his functions in a way that suites the context.

In this paper I will examine how Ibn El Moukafaa has written his work in an elaborated way by using communicative strategies (manipulation) that matches his general purposes.