أثر مصروفات الإعلان على دخل و قيمة الشركات المساهمة العامة الأردنية المدرجة في بورصة عمان خلال (2011-2016)‎

Abstract EN

The study aimed to find out the impact of advertising expenses on the income and value of corporations listed at Amman Stock Exchange (ASE) during the period (2011-2016 ).

A sample of (43) corporations were divided to a three sectors, each sector contains from financial , service and industrial corporations.

A statistical description used, and (Tobin's Q) module to calculate the size of corporations.

In order to test the current study hypothesis at a significance level (probability value) of (α=0.05), used a three panel data models, the pooled regression model, fixed effects model, and random effects model.

The results reveal the impact of advertising expenditure on the income and value of all companies together; and on financial and industrial companies separately The study recommends the necessity to reconsider and review the advertising policies by the corporations administrations and to enhance and promote more researches regarding advertising expenditures in corporations.