مستلزمات المقارنة المرجعية (Benchmarking)‎ و إمكانات تطبيقها في معامل المياه المعدنية : دراسة استطلاعية لآراء المدراء في عينة من معامل المياه المعدنية

Abstract EN

The requirements of benchmarking and the possibility of applying it in industrial companies/investigation study for managers opinion of a sample of industrial companies in Duhok The world today witness many new variables.

The concepts globalization world trade agreements and information and telecommunication, revolution that trasfom the world in to small village .

The most aspects of globalization that the economics.

Relationship based on competition among organization ( especially in developing countries ) to apply contemporary managierial methods and concepts which enable the organization superior organization .

One of the successful contemporary managierial methods the approred its success in developed contries is benchmarking .

The research began with many questions related with the concept of benchmarking and its requirements and the main goal of research is possipality of applying this concept through providing necessary requirement (human resources