The role of sales forces management in establishment a long term relationship with the industrial customer in the business to business market : case study of the new glass company-NOVER-chlef
Joint Authors
Source
Issue
Vol. 2, Issue 29 (31 Jan. 2017), pp.397-408, 12 p.
Publisher
Ziane Achour University of Djelfa
Publication Date
2017-01-31
Country of Publication
Algeria
No. of Pages
12
Main Subjects
Economics & Business Administration
Economy and Commerce
Topics
Abstract EN
This study aims to provide a new addition to the figures, as well on the subject of the relationship between the enterprise and the customer in business to business markets, this current study shed light on the theoretical concepts related to the sales force management and the relationship between the institution and the customer, In addition to the use of statistical methods to reach the extent of the role of the sales force management in the creation of a long-term relationship with the customer, through the study on the glass enterprise NOVER , it has been shown by the study that the management of the sales force have a significant impact on the relationship with the customer in the business to business market
Abstract FRE
Cette étude a pour but de fournir une nouvelle addition aux littératures concernant le thème de la relation entre l'entreprise et le client industriel dans business to business marchés, cette étude éclairent les concepts théoriques liés à le management de la force de vente et la relation entre l’entreprise et le client, Outre l'utilisation de méthodes statistiques pour atteindre l'étendue du rôle de la force de vente dans la création d'une relation à long terme avec le client industriel , à travers l'étude sur l'entreprise de verre NOVER, il A été démontré par l'étude que le management de la force de vente a un impact significatif sur la relation avec le client dans le marché business to business
American Psychological Association (APA)
Maddah, Nadiyah& Mirzaq, Ashur. 2017. The role of sales forces management in establishment a long term relationship with the industrial customer in the business to business market : case study of the new glass company-NOVER-chlef. Numero Economique،Vol. 2, no. 29, pp.397-408.
https://search.emarefa.net/detail/BIM-799912
Modern Language Association (MLA)
Maddah, Nadiyah& Mirzaq, Ashur. The role of sales forces management in establishment a long term relationship with the industrial customer in the business to business market : case study of the new glass company-NOVER-chlef. Numero Economique Vol. 2, no. 29 (Jan. 2017), pp.397-408.
https://search.emarefa.net/detail/BIM-799912
American Medical Association (AMA)
Maddah, Nadiyah& Mirzaq, Ashur. The role of sales forces management in establishment a long term relationship with the industrial customer in the business to business market : case study of the new glass company-NOVER-chlef. Numero Economique. 2017. Vol. 2, no. 29, pp.397-408.
https://search.emarefa.net/detail/BIM-799912
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 408
Record ID
BIM-799912
