متطلبات تحقيق الميزة التنافسية المستدامة في ظل الديناميكية المستمرة للبيئة التنظيمية

Abstract EN

Requirements to achieve sustainable competitive advantage in light of ongoing dynamic environment in an environment characterized by constant change, complexity and uncertainty, added to the challenge of how to build competitive capacity allows us to possess a competitive advantage challenge of how to maintain a competitive advantage.

And the article before us seeks to provide a conceptual framing of sustainable competitive advantage through a review of the most important literature on this concept and its importance with select elements and its determinants and highlighting the most important theoretical approaches focus on resources, especially human resources as the most important strategic entrance to possess sustainable competitive advantage.

And accordingly been discussing new features of these human resources.

In the latter analysis of the conditions and requirements necessary to sustain competitive advantage and avoid failure to achieve continuity of this superiority.