فاعلية القيمة المدركة في تحقيق ولاء العميل في سوق خدمة الهاتف النقال حالة مؤسسة أوراسكوم تليكوم الجزائر DJEZZY GSM

Abstract EN

The secret of the success of modern service organizations is the functioning and analysis the equation ‘consumer behaviour’ as an important factor to conserve the organization’s position in the services market.

The consumer is today paying a higher amount in order to obtain the greatest possible benefits.

The consumer loyalty has therefore become a fundamental objective the organization often tries to achieve.

One of the main ways to get to the consumer loyalty is entrance to the perceived value.

In this context, the present work takes as a case ‘Orascom Telecom Algeria Company’ which is considered among the service organizations that rely on this approach in order to reach the consumer loyatly in the mobile phone service market in Algeria.