دور التحسين المستمر في تحقيق القيمة المدركة للزبون : دراسة تحليلية لآراء عينة من العاملين في المعاهد و الكليات التقنية

Abstract EN

The current study aims at determining and defining the basic dimensions of the requirements of Continuous Improvement as well as those of the Customer Perceived value in the study sample especially in the administrative units, which are in direct contact with the students.

In addition, it aims to reveal the effect of the relationship between the dimensions of Continuous Improvement and those of achieving the Customer Perceived value.

The study problem is defined within a set of questions that deal with the nature of the affecting relation between the study variables and the differences between the companies according to the sectors where they works, hence a hypothetical plan had been put for the study to express two main hypotheses.

To verify these hypotheses all are put under many tests.

To obtain the required data we used the questionnaires as well as the descriptive method as a method for the study.

The study samples were (105) worker, the deliberate sample is used to test (89) worker working in the administrational units in (Technical Institute-Kufa, Technical Institute-Najaf, Administrational Technical collge-Kufa, Technical collge-Najaf, Medical and Health technical collges - Kufa).

The study used the questionnaire as a main tool to collect the information and data the study sought to test a number of primary and secondary hypothesis related to the correlation relations and effect relations among the variables of the study in order to answer the questions of the study and to reach the defined aims.

And to process the information and data.

a number of applied results of which are a relation between the variables (Continuous Improvement, The study has reached Customer Perceived value).

And also there is a significant effect of the Continuous Improvement on the Customer Perceived value.