أهمية تسويق خدمات النقل الحضري العمومي في تحقيق البعد الاجتماعي للتنمية المستدامة
Other Title(s)
The importance of marketing public urban transport services in achieving the social dimension of sustainable development
Joint Authors
مزهودة، نور الدين
ابن جروة، حكيم
Source
Issue
Vol. 2017, Issue 12 (31 Dec. 2017), pp.135-156, 22 p.
Publisher
Publication Date
2017-12-31
Country of Publication
Algeria
No. of Pages
22
Main Subjects
Economics & Business Administration
Abstract EN
This study aims to clarify the role of marketing urban public transportation services in contributing to achieve the social dimension of sustainable development.
In addition to knowing the level and quality of services available in urban transport in Ouargla city and how it can achieve sustainable development based on its social dimension.
The researcher designed and distributed a questionnaire related to the subject of the study, which included (21) paragraphs on transport, evaluation of the level of urban transport services in Ouargla, and the social aspect of public urban transport services and their contribution to achieving sustainable development.
In order to collect, analyze the data and test the hypothesis of the study we used the statistical package for social sciences (21 SPSS) for a sample of (284).
Numerous statistical methods were used to achieve the objectives of the study.
After the analysis, it was found that public urban transport services have an effective role in achieving the social dimension of sustainable development.
In addition to the temporal and spatial coverage of public urban transport, is an important and essential factor as it contributes to link urban public transport services and the social dimension of sustainable development
American Psychological Association (APA)
ابن جروة، حكيم ومزهودة، نور الدين. 2017. أهمية تسويق خدمات النقل الحضري العمومي في تحقيق البعد الاجتماعي للتنمية المستدامة. مجلة أداء المؤسسات الجزائرية،مج. 2017، ع. 12، ص ص. 135-156.
https://search.emarefa.net/detail/BIM-808546
Modern Language Association (MLA)
ابن جروة، حكيم ومزهودة، نور الدين. أهمية تسويق خدمات النقل الحضري العمومي في تحقيق البعد الاجتماعي للتنمية المستدامة. مجلة أداء المؤسسات الجزائرية ع. 12 (2017)، ص ص. 135-156.
https://search.emarefa.net/detail/BIM-808546
American Medical Association (AMA)
ابن جروة، حكيم ومزهودة، نور الدين. أهمية تسويق خدمات النقل الحضري العمومي في تحقيق البعد الاجتماعي للتنمية المستدامة. مجلة أداء المؤسسات الجزائرية. 2017. مج. 2017، ع. 12، ص ص. 135-156.
https://search.emarefa.net/detail/BIM-808546
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية.
Record ID
BIM-808546