واقع تطبيق مفهوم إدارة العلاقة مع الزبون في البنك الخارجي الجزائري : وكالة تبسة 46

Abstract EN

This paper aims to highlight the reality of adopting the customer relationship management concept, and to identify its most available dimensions in the Algerian External Bank (BEA).

The study found that the interest of Algerian External Bank in managing the relationship with its customers is moderate.

Its dimensions are arranged as follows: Customer knowledge management, value and communication.